velvetechos ([personal profile] velvetechos) wrote2002-12-13 12:48 pm

How Consumerism Is Changing

Hey everybody, just posing a poitless thought here. I'm actually cleaning my room at the moment, but, for me, cleaning always leads to thinking. Anyways. Here's my (thought? question?) thing.
As this country gains more freedoms, and less taboos, people are just kind of running amok all of the place. With it, a weird trend is coming along, maybe it's just people trying to get down as low as they can, since values are kind of loose these days, or maybe it's just, I don't know what. But I've noticed people like to take the most obscure bands, the least known movies, the strangest most taboo, most deranged, most perverted, most graphic whatevers they can (as long as they are unknowns!) and wear them like badges. Blast them while they are driving, wear their T-Shirts. What exactly is everybody trying to prove? Then they try to take *ownership* of the thing, or the movie, or the band, or whatever. Anybody who likes them next, or that they see who likes the same thing is now a poser. I think it's just the person feeling threatened that somebody is *into* the same band/movie/artist (whatever), and now the first person I was talking about is no longer as *original*. I think it's all just a load of crap. "I hate them they sold" "Oh everybody likes __, but no way, I don't" (person wearing spiked collar) "Oh my God. Will you look at that guy in the spiked collar over there? What a poser" (of course when the person is alone later, and they bump into the same guy, they will try to befriend him). Everybody wants something new and different. What is strange though, is that back in the 1950's/eary 60's, when the culture was more structured, and people were expected to behave in certain mannerisms, there wasn't really such a thing as "selling out" artists could become popular without everybody suddenly hating them. Hell, we still celebrate some of those bands today. I'm not quite sure where I'm going with this (the trend with my ramblings, if you guys haven't already noticed)
One thing that spawned this chain of thought for me, was a Coca Cola Music ad I saw yesterday. Maybe some of you have seen it, it has all the different "cool" looking teens hanging the music posters, and the narrator talking about how everybody is always looking for new music, and bands are just falling down the drain, and that we *too* can be up on the music scene by going to cokemusic.com or whatever the site is. Imagine that. Selling individuality, coming from the Coke company. One of the major corporations. Hmmmmm.